Kurow Estate Ltd. is a winery in the Waitaki Valley in North Otago. Its main brands are Kurow Village and Pasquale.
The company wanted to explore the potential for grape juice freshly pressed and commissioned Erdödy Consultancy for a Potentials Study and Preliminary Market Research. Erdödy Consultancy did a full study on the state of the industry and presented different recommendations on how to approach the new venture.